Effective Seminar Marketing – Tips to Get Prospects to Show Up For Your Seminar

Next to doing the right thing, the most important thing is to let people know you are doing the right thing. – John D. Rockefeller
With over 15 years of experience as a financial adviser, I know how difficult it can be to market and expand your business. This article provides tips on marketing your Socially Responsible Investing (SRI) practice through effective seminar marketing. The primary focus is on getting prospects into the room. Later articles in this series will help you to develop the content and other logistics for an effective seminar.
Seminar Marketing sets the stage for professional success and can serve as your first exposure to the clientele you are trying to attract. To be most effective in expanding your business, I recommend conducting your own seminar. If you are not comfortable doing all the speaking yourself consider partnering with a professional in a related industry or a wholesaler who is comfortable in front of an audience who can do it with you. The goal of a seminar is to schedule an appointment with as many qualified prospects as possible while telling the public you practice SRI.
WHAT IS THE BEST WAY TO FILL THE ROOM?
Traditional ways of marketing a seminar can work well to get your name out, whether you are new to a community or a long-time member.
Radio advertisement: Local AM radio stations that focus on the financial market are the best approach for this type of media. Consider sponsoring an episode of a professional’s show in a related industry, or have your own commercial running between shows that are related to your field. I had my own radio show for over two years and this created significant credibility with my listeners. If your compliance department allows it, ask to be a guest speaker for a show or have your own.
Inserts in local newspaper: This can be done as a classified ad, or a brightly colored insert, similar to a flyer. Be specific about the audience you want to attract with your language. Relate to your target market so that when people see your ad they think, “That’s me!” Start the ad with a question so your prospect answers your question in their mind. Examples could include: “Are you retired or planning to retire soon?” “Are you ready to invest in alignment with your values?” “Do you want to make money AND make a difference?”
Be active in your community: Perhaps the best was to fill a seminar is to draw on your networking activities in the community. Be strategic about the clubs and organizations you join, with an eye toward meeting people that can be prospects, clients and referrals. Social events, recreational activities, and spiritual events can all be places where you will meet potential clients. Be ready with your business card or a flyer for your next seminar. Be sure to get as much contact information as possible and follow up shortly after meeting your new contact! This is a crucial step often skipped leading to a missed network opportunity.
Personal invitations: Don’t be afraid to invite people you know, especially the first time you do a seminar. Having familiar faces in the room can help you gain confidence in your ability to give a professional seminar. While your personal contacts may not be interested in your products, they now understand more of what you do and can refer you to friends and colleagues more easily.
Referrals: Some advisors are afraid to ask for referrals. Many others are great at asking but don’t have a system for converting them into an actual client. Clients tend to know people who share their values, so this is the best way to get qualified and hopefully enjoyable prospects to attend your seminar. Make this a social as well as educational event for your clients by inviting them to your seminar and recommending they bring some of their friends and colleagues.
* Be sure to ask the client for the referral’s name, address and phone number ahead of time so that you can send an invitation and also make a personal phone call. (Stay tuned for the upcoming system developed by Resources for Advisers that will teach in detail how to receive referrals and convert them easily to clients.)
Taking advantage of local web resources: Many communities have local websites for getting information out to members of the web community. This can be a quick way to get your name out and invite people to a seminar. I am on several social networks that are really helpful in disseminating my marketing materials.
TRY TEACHING!
Once you’ve had some experience presenting your seminar, try these methods to continue growing your prospects both locally and nationally:
Tele-classes: Contact related business to do tele-classes. These can be done with CPA firms, mortgage brokerage firms, and other related businesses. Doing a joint seminar with Mortgage Brokers, Estate Planning Attorneys and Accountants is a great win-win for both of you when you each invite your client list. Use a free service such as freeconferencing.com and send the phone number via email to invitees and leads. Make sure the tele-class is interactive and engage the audience. Leave plenty of time for questions. Many people like this concept because they can participate without having to leave their home or office and it leaves no carbon footprint!
Teaching classes: Teaching a course on SRI at a local community college, university, learning annex, or investment club can help you attract clients to your business. Contact your local educational resources to see about opportunities to teach in their adult education night/weekend courses. This can be a single class or can be a series depending on the extent of your content and the structure of the educational programs for your area.
Speaking for other peoples’ audiences: My favorite way to get my name out to the public is to be invited to speak for audiences that already have a scheduled event. You can ask to be an “expert” guest speaker at another professional’s seminar in a related industry. As an invited speaker at Rotary clubs, investment clubs, and other active-adult communities, you will gain immediate credibility with the audience.
“On call” Financial Planner: Be the “on call” financial planner for local businesses and offer your consulting services free of charge. Contact the Human Resources department of a local company and offer to conduct free seminars for their employees at their business location. Topics can include utilizing SRI within their 401K plans, 529 plans, IRAs and other investment accounts. Set up 15-20 minute appointment slots after the seminar to meet with each person to reallocate their retirement plan and set an appointment for a future date reviewing their whole portfolio, with their spouse present if possible.
Specialized markets–Mailers: The best way to target individuals based on your niche market is through mailers. Here are some examples of ways to attract the right people for your niche. If you specialize in IRA distributions focus on prospects over 59 and a half and mention IRA Distribution strategies in your mailer. Or, if you enjoy educating women on issues specific to women consider a list of women only and perhaps widows to narrow the niche even more. One way to include higher net worth recipients is to ask for the category of homeowners along with your other specifications. Narrowing by homeowner can eliminate some prospects that could be in your niche so consider what is important to you.
MAKING THE MOST OUT OF MAILERS!
Choosing the right type of mailers and smoothly and easily distributing them to the right prospects takes some advanced planning.
Distributing Mailers: Regardless of the mailer you chose, you will need a mail house to get them sent out. Build a relationship with a local mail house since repeat business usually leads to discounts. Local businesses can offer a full range of services including: providing mailing lists, creating a customized mailer, addressing, offering bulk postage and delivery to the post office. For smaller, more intimate seminars consider using real stamps instead of bulk postage and address the envelopes in ink. With any form of mailer always ask for discounts especially when placing large or repeat orders.
Compiling Mailing Lists: You may have a targeted mailing list from the contacts you have in your community. Some title companies will give them to you for free as an incentive to develop a networking relationship with the title officer. Otherwise, you may need to purchase a mailing list. The size and type of mailing list you choose directly affects your response rate and the qualified attendees you receive. Be sure to find a service that provides customizable mailing lists, including zip code selection, age targets, net worth targets, home ownership, etc. You can customize your mailing list based on a variety of demographic factors and target affluent zip codes in the surrounding area of your office location. A typical response rate is.5% – 2% if sent to completely cold prospects so be sure to send out enough mailers. Repetition lets the audience know that you are here to stay and increases these numbers. Of course, client referrals are substantially better prospects.
Invitations: Wedding-style invitations with an RSVP card are a professional, albeit more expensive, way to market. This is a very common approach among financial, real estate, mortgage and other professionals offering a seminar. You may want to take this concept and update it with your own touch to set yourself apart from the others. These do tend to get a higher response rate but they cost more too. I sprinkle these type of mailers occasionally for variety.
Postcards: Low-cost postcards can be designed and ordered online and shipped directly to your mailing list or sent to a local mail house. The postcards can be very stylish and professional but limit how much content you can include. These are great for reminders to your clients and hot prospects, such as referrals. Remember, your postcard does not have to be the smaller size. I often do half page postcards on nice cardstock. This is probably my favorite type of mailer because it is “naked mail”. Your prospect doesn’t have to open an envelope to see it.
Flyers: These can be folded and mailed without needing an envelope. This is a cost-effective approach, and allows a full page to market your seminar. Be sure to use a bright, pleasing color so it stands out in the mail and have extras for placement at other businesses. Choose professionals in a related industry (i.e. Estate Attorneys) and ask them to place these flyers in their lobbies or on their desk. It is especially important that tax preparers have plenty of flyers on their desk during tax time since clients often ask questions the tax preparer cannot legally answer.
Val-Paks, Penny Savers and other coupon mailers: This is usually cost-effective and can be done routinely if you plan to host seminars on a regular basis, but is less efficient at targeting a specialized market. We have a company that distributes high-end packets that are much classier than a Val-Pak and I recommend researching this option in your local area before choosing this option.
Bonus placement of any mailer: Whether you are marketing a seminar or simply getting your name out there for public recognition, placing flyers, postcards, business cards, etc… in the offices of related business can give you immediate credibility. Be sure to develop relationships with estate planning attorneys, CPA firms, real estate brokerages, and other professional service businesses in your area.
Article submitted by Jobie Summer and Resources for Advisors.
How to Calculate a Cost of Living Allowance
A Cost of Living Allowance (COLA) is a salary supplement paid to employees to cover differences in the cost of living, particularly as a result of an international assignment. The amount of COLA should enable an expatriate to be able to purchase the same basket of goods and services in the host location as they could in their home country. The basis for calculating a COLA is the Cost of Living Index (COLI) which indexes the costs of the same basket of goods and services in different geographic locations. COLA is a simple accurate method of measuring fluctuating salary purchasing power and ensuring parity.
Cost of Living Index
Our cost of Living Indexes measure the cost of 230 products and services across 13 different basket groups in 276 cities across the globe. The data is gathered by a team of research analysts who survey comparable items that are available internationally. A minimum of 3 prices for the same brand/size/volume of product is used to determine the average price for each item in each location. The items are priced on a quarterly basis and tend to rise and fall with inflation. The 13 different basket categories are as follows:
Alcohol & Tobacco: Alcoholic beverages and tobacco products
Alcohol at Bar
Beer
Cigarettes
Locally Produced Spirit
Whiskey
Wine
Clothing: Clothing and footwear products
Business Suits
Casual Clothing
Children’s Clothing and footwear
Coats and hats
Evening Wear
Shoe Repairs
Underwear
Communication
Home Telephone Rental and Call Charges
Internet Connection and service provider fees
Mobile / Cellular Phone Contract and Calls
Education
Crèche / Pre-School Fees
High School / College Fees
Primary School Fees
Tertiary Study Fees
Furniture & Appliances: Furniture, household equipment and household appliances
DVD Player
Fridge Freezer
Iron
Kettle, Toaster, Microwave
Light Bulbs
Television
Vacuum Cleaner
Washing Machine
Groceries: Food, non-alcoholic beverages and cleaning material
Baby Consumables
Baked Goods
Baking
Canned Foods
Cheese
Cleaning Products
Dairy
Fresh Fruits
Fresh Vegetables
Fruit Juices
Frozen
Meat
Oil & Vinegars
Pet Food
Pre-Prepared Meals
Sauces
Seafood
Snacks
Soft Drinks
Spices & Herbs
Healthcare: General Healthcare, Medical and Medical Insurance
General Practitioner Consultation rates
Hospital Private Ward Daily Rate
Non-Prescription Medicine
Private Medical Insurance / Medical Aid Contributions
Household: Housing, water, electricity, household gas, household fuels, local rates and residential taxes
House / Flat Mortgage
House / Flat Rental
Household Electricity Consumption
Household Gas / Fuel Consumption
Household Water Consumption
Local Property Rates / Taxes / Levies
Miscellaneous: Stationary, Linen and general goods and services
Domestic Help
Dry Cleaning
Linen
Office Supplies
Newspapers and Magazines
Postage Stamps
Personal Care: Personal Care products and services
Cosmetics
Haircare
Moisturiser / Sun Block
Nappies
Pain Relief Tablets
Toilet Paper
Toothpaste
Soap / Shampoo / Conditioner
Recreation and Culture
Books
Camera Film
Cinema Ticket
DVD and CD’s
Sports goods
Theatre Ticket
Restaurants, Meals Out and Hotels
Business Dinner
Dinner at Restaurant (non fast food)
Hotel Rates
Take Away Drinks & Snacks (fast Food)
Transport: Public Transport, Vehicle Costs, Vehicle Fuel, Vehicle Insurance and Vehicle Maintenance
Hire Purchase / Lease of Vehicle
Petrol / Diesel
Public Transport
Service Maintenance
Tyres
Vehicle Insurance
Vehicle Purchase
Each basket category does not count equally and are weighted in the final calculation based on expatriate spending patterns.
In order to calculate an accurate cost of living index for a specific individual the basket items that are not relevant to the individual should be excluded from the calculation. For example if education and housing is provided by the employer these basket categories would be excluded from the cost of living index calculation. This increases the accuracy of the cost of living index and makes it possible for each individual to have their own customized cost of living index based on their specific arrangements rather than using an overall “generic” index which is likely to contains costs that are not relevant to the individual.
The formula for calculating the specific cost of living index for an international assignment is as follows:
Cost of Living Index = Customized Cost of Living Index for Host City / Customized Cost of Living Index for Home City
When moving to a higher cost of living host city, the index will be greater than 1 (positive). When moving to a lower cost of living host city the index will be less than 1 (negative). Where the index is negative it means that in real terms the cost of living in the host city is lower than the home city. This means that if the negative index where to be applied to the employee’s salary, they would actually be paid proportionately less spendable salary in the host city. It is important to note that the majority of organizations do not apply a negative cost of living index because it makes it difficult to persuade an employee to take up an assignment as they tend to see it as a reduction in salary.
Examples of Cost of Living Index Calculations using our data:
Example 1) An Australian employee moving from Perth to London where healthcare and communication will be provided by the employer
More Expensive in London:
Alcohol & Tobacco +4.77%
Clothing +21.85%
Education +31.53%
Furniture & Appliances +16.03%
Groceries +16.35%
Household +50.72%
Miscellaneous +137.47%
Personal Care +11.18%
Recreation & Culture -6.82%
Restaurants Meals Out and Hotels +34.99%
Transport +19.80%
The overall difference in cost of living moving from Perth and London is +28.06%.
In this case the cost of living index is positive and would be applied as it is.
Example 2) A British employee moving from London to Mumbai where the employer will provide housing and education
More Expensive in Mumbai:
Alcohol & Tobacco -37.53%
Clothing -9.58%
Communication -44.92%
Furniture & Appliances -19.31%
Groceries -24.03%
Healthcare -31.24%
Miscellaneous -72.43%
Personal Care -24.94%
Recreation & Culture -35.73%
Restaurants Meals Out and Hotels -33.11%
Transport is -27.99%
The overall difference in cost of living moving from London Mumbai is -30.53%.
In this case the cost of living index is negative and would not be applied.
Net Spendable Salary
Differences in cost of living only impact the portion of the salary that is spendable in the host country. Items in the home country such as retirement funding, medical insurance and other home based costs are not impacted by the cost of living in the host country.
To determine the Net Spendable Salary establish what amount / portion of the current salary (in home currency) is spent in maintaining the employee’s current standard of living / lifestyle. What will the expatriate need to spend their salary on in the host country? For example will accommodation be provided or will the employee pay rent, will healthcare be provided etc. Deduct all items that are either provided in kind or are spendable in the home country. Deduct the hypothetical amount of tax, social contributions and any other statutory deductions applicable in the home country from the Spendable Salary. What is left is the Net Spendable Salary.
Cost of Living Allowance (COLA)
The formula for calculating the cost of living allowance using the above inputs is as follows:
(Net Spendable Salary X Cost of Living Index X Hardship Index X Exchange Rate) less (Net Spendable Salary X Exchange Rate) = COLA
Examples of COLA Calculations using our data
Example 1) An Australian employee with a net spendable salary of AUD$100,000 moving from Perth to London where healthcare and communication will be provided by the employer
($100,000.00 X 1.2806 X 1 X 0.4768) less ($100,000.00 X 0.4768) = COLA of £13,379.44 (GBP)
Based on all the above factors a person would require a Cost of Living Allowance of £13,379.44 (GBP), in addition to their current salary of 100,000.00 Australian Dollar (AUD) to compensate for relocating from Perth to London. This Cost of Living Allowance compensates for the overall cost of living difference of +28.06% and the relative difference in hardship of 0%.
Example 2) A British employee with a net spendable salary of £18,000 moving from London to Mumbai where the employer will provide housing and education
Note: Because the Cost of Living Index is negative it is not applied.
(£18,000.00 X 1 X 1.3 X 67.2852) less (£18,000.00 X67.2852) = COLA of 363,340.32 Indian Rupee
Based on all the above factors a person would require a Cost of Living Allowance of 363,340.32 (INR ), in addition to their current salary of £18,000.00 British Pound (GBP ) to compensate for relocating from London to Mumbai. This Cost of Living Allowance compensates for the overall cost of living difference of [-30.53%] and the relative difference in hardship of 30%.
COLA Payment
The COLA is paid as a salary supplement (i.e. as an additional allowance) net of tax in the host country. If the COLA is a taxable allowance in the host country it should be grossed up in order that the full amount of calculated COLA is paid net of tax given that the basis of the calculation is Net Spendable Salary. The COLA is often accompanied by other allowances and benefits such as flights home, relocation / settling in allowance, and furnishing allowance.
Exchange Rate Fluctuations
Significant changes in the exchange rate can make a considerable difference in the COLA calculation. In 2008 some of the major global exchange rates changed by as much as 30-40%.
The cost of living index reflects the changes caused by inflation and exchange rates. In the short-term there may be disequilibrium between inflation and the exchange rate (the one pushes the other), however over time the cost of living index provides the most accurate view of the cost of living.
It is important to remind expatriates that when the cost of living difference is negative, and the negative value has not been applied, they have higher purchasing power in the host country than they would at home.
Where a negative cost of living index has not been applied (our recommended approach), and a change in the exchange rate indicates an upward adjustment in COLA may be required, it is recommended that the COLA should not be adjusted upward until the cost of living index becomes positive i.e. the cost of living reflects that there is a “real” increase in cost of living between home and host countries. This may mean that their would be no increase in the COLA as a result of exchange rate fluctuations for some considerable time. During this time the employee’s purchasing power decreases. But it is important to remember that until the cost of living difference becomes positive, the individual will still have a higher purchasing power than they do in their home country.
It is advisable to stipulate a currency protection rule, rather than reacting to every fluctuation in the exchange rate. For example the rule may state that COLA will be reviewed if exchange rates or local inflation move by more than +10% during a year. It is important to keep in mind that the prices of goods and services are unlikely to drop in local currency. This would only occur in a period of deflation (negative inflation). Therefore the currency protection rule would normally make provision for upward adjustments in COLA and not downward adjustments during an employee’s assignment. Downward adjustments to an existing COLA due to exchange rate fluctuations without a corresponding drop in the prices of local goods and services puts immense pressure on an employee’s host currency budget commitments and can lead to the employee experiencing financial difficulty.
Using an independent service provider provides an independent, objective basis for determining an employee’s COLA.
We recommend therefore that a COLA is calculated by applying the specific (customized) cost of living index to the net spendable salary at the beginning of the assignment and monitoring exchange rate fluctuations thereafter in addition to the annual salary review.
How is Technology Making Life Better?
The recent development of technology has made it possible for us to live in ways that have never been possible before. From accessing massive amounts of information on the internet to simply experiencing an enriched personal lifestyle, technology continues to push the boundary of our living standards every day. It is undoubtedly true that technology is an important part of our daily lives.
Since the internet was first made public, it has changed and improved in many ways. It is foolish to underestimate the change that easy and widespread access to the Internet has made to our way of life. The web is now so common that it has become a part of our everyday life, changing the method of how we share and finding information, staying in touch, real-time online services, and even helping people with disability.
Surfing the Internet is a global phenomenon. It has been expanded its reach and influence in one way or another to all parts of the world. It can serve as an individual’s public commentary on whatever takes their interest on a particular day. For instance, an employer seeking new employees simply needs to post the wanted add on their business web site to start receiving applications from qualified candidates. The other side, employees who are looking for jobs, search job postings and if they found jobs that are interested in, they sent e-mail or fax their resume. Potential employees can also obtain information about the company to help determine if this is the right choice for them.
Another example of the technology improving our lives would be email. We used to write letters to stay in touch with those living far away. It was also not uncommon for persons to send pictures to others as part of sharing life experiences. This process would have included developing the photographs-waiting anywhere from an hour to days to get the prints. We’d then hand over the cash, go home, put everything in the envelope, stick a stamp on it and post it off. Nowadays, we grab our digital camera, take as many shots as we want, upload them directly on to our PCs, attach a copy to an e-mail and send it off into the recipient. No more delivery charges, no more postage is needed, no more waiting for days to share our experiences.
People with certain disabilities can also benefit from the technological advancements. People with disabilities can receive enquiries via Internet, phone or fax. They can equip themselves with machines that can help them move, communicate, work or relax. Medical support is made a lot easier with patient monitoring equipment. Future technological discoveries will further increase the living standards of the disabled.
A whole new revolution in technology has sprung up dedicated to providing new ways to improve productivity, in the process changing how we communicate and allowing us to fit ever more into our ever busier lives. I wonder what the future holds for us and the Internet, and if services like Google Earth are anything to go by, the future is going to be pretty amazing stuff.
For
another great article on technology click here.
How to Build a Brick Outdoor Grill

Are you trying to figure out just how to build a brick outdoor grill? It isn’t as complicated as you may think. All you need is a little preparation a lot of bricks and mortar, and a free weekend or two. A brick outdoor grill is a wonderful alternative to the cheap metal grill you’ve been using. It costs a little bit more but you’ll never again have to worry about it rusting out. So what are you waiting for? It’s time to learn how to build a brick outdoor grill.
Once you’ve measured out how big a grill you need, have a quarry or hardware center deliver the load of bricks as close to the work site as possible. There’s no reason to lug heavy bricks any further than you have to.
Ideally you’ll place the grill on a flat steady surface such as your patio or a concrete slab. This will prevent any shifting thanks to uneven ground.
A good way to save money is to build the grill with legs.
Measure out a square the size of the grill and place 4 bricks in each one of the corners.
The next step is to brick and mortar up the 4 legs until you have 4 columns about 3 feet tall.
Place a long level across each leg to make sure it’s even with the others.
You’ll need to break out your saw for the next part.
Cut a rectangular piece of plywood the width of the square columns but 36 inches longer.
Center the plywood on top of the 4 columns with 18 inches of overhang on 2 of the sides. This makes a handy prep table for a minimal extra expense!
For added stability use a couple of concrete anchors to secure the plywood to the bricks.
The next step is to lay 2 rows of brick across the entire base out to the 4 corners. Be sure to use a fireproof mortar to seal any cracks. You don’t want hot coals working their way down to the plywood.
Looks like it’s starting to resemble a grill now, doesn’t it?
Mortar in place 2 rows of bricks around the entire outside edge of the grill bottom.
All you need to do now is repeat the brick rows along the sides and back until you have three walls about 18 inches high. Use a level to make sure all the walls stay perfectly straight.
Now that you have the exact as built dimensions for the grill you can go shopping for a grill grate.
If you’re lucky enough to have a barbeque store in your hometown try them 1st. They’ll be able to match up exactly what you need. It’s a bit more expensive, but ceramic coated grill grates are a great investment, you never have to worry about them rusting out.
Now that you’ve learned how to build a brick outdoor grill, built it, and found the right grate, all you need to do is light a fire and start cooking.
Customer Service and the United States Post Office
Running a post office is no easy chore and many times there is a line. Customers waiting in line obviously believe that if they have to wait too long that the customer service is no good. They equate their time being wasted to poor service. It is not difficult to run a post office, but it is difficult to staff the front office.
This is because the customers come in spurts and there are mandatory breaks for the employees. Additionally many people go to the post office during their lunch break and that is the exact same time there are fewer front desk helpers at the post office working.
Problems are compounded during the Christmas rush. Most of the post office’s are open additional hours to help alleviate some of the lines, but it is not so easy for them to add extra people on duty during Christmas only like UPS does.
Still, these lines are equated by customers to lousy service. Excuses are not good enough for the customer who has to wait in line 20 minutes and pay money and it is difficult to convince the customer after they have waited in line that the service is good.
The United States Post Office goes out of its way to promote good customer service and trains all its people to respect the customer and to deal with aggressive behavior. Nevertheless, people still get out of line because they are infuriated at having to wait for 20 minutes just to mail a letter or a package.
Customer service is never easy whether it is at a post office or a local retail store. But it is something that must be given or the customers will be very upset. Please consider all this in 2006.
Tax Avoidance and Tax Evasion Explained and Exemplified

Introduction
There is a clear-cut difference between tax avoidance and tax evasion. One is legally acceptable and the other is an offense. Unfortunately however many consultants even in this country do not understand the difference between tax avoidance and tax evasion. Most of the planning aspects that have been suggested by these consultants often fall into the category of tax evasion (which is illegal) and so tends to put clients into a risky situation and also diminish the value of tax planning.
This may be one of the prime reasons where clients have lost faith in tax planning consultants as most of them have often suggested dubious systems which are clearly under the category of tax evasion.
In this chapter I provide some examples and case studies (including legal cases) of how tax evasion (often suggested by consultants purporting to be specialists in tax planning) is undertaken not only in this country but in many parts of the world. It is true that many people do not like to pay their hard-earned money to the government. However doing this in an illegal manner such as by tax evasion is not the answer. Good tax planning involves tax avoidance or the reduction of the tax incidence. If this is done properly it can save substantial amounts of money in a legally acceptable way. This chapter also highlights some practical examples and case studies (including legal) of tax avoidance.
Why Governments Need Your Taxes (Basic Economic Arguments)
Income tax the biggest source of government funds today in most countries is a comparatively recent invention, probably because the notion of annual income is itself a modern concept. Governments preferred to tax things that were easy to measure and on which it was thus easy to calculate the liability. This is why early taxes concentrated on tangible items such as land and property, physical goods, commodities and ships, as well as things such as the number of windows or fireplaces in a building. In the 20th century, particularly the second half, governments around the world took a growing share of their country’s national income in tax, mainly to pay for increasingly more expensive defense efforts and for a modern welfare state. Indirect tax on consumption, such as value-added tax, has become increasingly important as direct taxation on income and wealth has become increasingly unpopular. But big differences among countries remain. One is the overall level of tax. For example, in United States tax revenue amounts to around one-third of its GDP (gross domestic product), whereas in Sweden it is closer to half.
Others are the preferred methods of collecting it (direct versus indirect), the rates at which it is levied and the definition of the tax base to which these rates are applied. Countries have different attitudes to progressive and regressive taxation. There are also big differences in the way responsibility for taxation is divided among different levels of government. Arguably according to the discipline of economics any tax is a bad tax. But public goods and other government activities have to be paid for somehow, and economists often have strong views on which methods of taxation are more or less efficient. Most economists agree that the best tax is one that has as little impact as possible on people’s decisions about whether to undertake a productive economic activity. High rates of tax on labour may discourage people from working, and so result in lower tax revenue than there would be if the tax rate were lower, an idea captured in the Laffer curve in economics theory.
Certainly, the marginal rate of tax may have a bigger effect on incentives than the overall tax burden. Land tax is regarded as the most efficient by some economists and tax on expenditure by others, as it does all the taking after the wealth creation is done. Some economists favor a neutral tax system that does not influence the sorts of economic activities that take place. Others favor using tax, and tax breaks, to guide economic activity in ways they favor, such as to minimize pollution and to increase the attractiveness of employing people rather than capital. Some economists argue that the tax system should be characterized by both horizontal equity and vertical equity, because this is fair, and because when the tax system is fair people may find it harder to justify tax evasion or avoidance.
However, who ultimately pays (the tax incidence) may be different from who is initially charged, if that person can pass it on, say by adding the tax to the price he charges for his output. Taxes on companies, for example, are always paid in the end by humans, be they workers, customers or shareholders. You should note that taxation and its role in economics is a very wide subject and this book does not address the issues of taxation and economics but rather tax planning to improve your economic position. However if you are interested in understanding the role of taxation in economics you should consult a good book on economics which often talks about the impact of different types of taxation on the economic activities of a nation of society.
Tax Avoidance and Evasion
Tax avoidance can be summed as doing everything possible within the law to reduce your tax bill. Learned Hand, an American judge, once said that there is nothing sinister in so arranging one’s affairs as to keep taxes as low as possible as nobody owes any public duty to pay more than the law demands. On the other hand tax evasion can be defined as paying less tax than you are legally obliged to. There may be a thin line between the two, but as Denis Healey, a former British chancellor, once put it, “The difference between tax avoidance and tax evasion is the thickness of a prison wall.” The courts recognize the fact that no taxpayer is obliged to arrange his/her affairs so as to maximize the tax the government receives. Individuals and businesses are entitled to take all lawful steps to minimize their taxes.
A taxpayer may lawfully arrange her affairs to minimize taxes by such steps as deferring income from one year to the next. It is lawful to take all available tax deductions. It is also lawful to avoid taxes by making charitable contributions. Tax evasion, on the other hand, is a crime. Tax evasion typically involves failing to report income, or improperly claiming deductions that are not authorized. Examples of tax evasion include such actions as when a contractor “forgets” to report the LKR 1, 000,000 cash he receives for building a pool, or when a business owner tries to deduct LKR 1, 000,000 of personal expenses from his business taxes, or when a person falsely claims she made charitable contributions, or significantly overestimates the value of property donated to charity.
Similarly, if an estate is worth LKR 5,000,000 and the executor files a false tax return, improperly omitting property and claiming the estate is only worth LKR 100,000, thus owing much less in taxes. Tax evasion has an impact on our tax system. It causes a significant loss of revenue to the community that could be used for funding improvements in health, education, and other government programs. Tax evasion also allows some businesses to gain an unfair advantage in a competitive market and some individuals to not meet their tax obligations. As a result, the burden of tax not paid by those who choose to evade tax falls on other law abiding taxpayers.
Examples of tax evasion are: ï?~ Failing to declare assessable income ï?~ Claiming deductions for expenses that were not incurred or are not legally deductible ï?~ Claiming input credits for goods that Value Added Tax (VAT)has not been paid on ï?~ Failing to pay the PAYE (pay as you earn a form of with holding tax)installments that have been deducted from a payment, for example tax taken out of a worker’s wages ï?~ Failing to lodge tax returns in an attempt to avoid payment. The following are some signs that a person or business may be evading tax: ï?~ Not being registered for VAT despite clearly exceeding the threshold ï?~ Not charging VAT at the correct rate ï?~ Not wanting to issue a receipt ï?~ Providing false invoices ï?~ Using a false business name, address, or taxpayers identification number (TIN) and VAT registration number ï?~ Keeping two sets of accounts, and ï?~ Not providing staff with payment summaries
Legal Aspects of Tax Avoidance and Tax Evasion Two general points can be made about tax avoidance and evasion. First, tax avoidance or evasion occurs across the tax spectrum and is not peculiar to any tax type such as import taxes, stamp duties, VAT, PAYE and income tax. Secondly, legislation that addresses avoidance or evasion must necessarily be imprecise. No prescriptive set of rules exists for determining when a particular arrangement amounts to tax avoidance or evasion. This lack of precision creates uncertainty and adds to compliance costs both to the Department of Inland Revenue and the tax payer.
Definitions of Tax Mitigation Avoidance and Evasion It is impossible to express a precise test as to whether taxpayers have avoided, evaded or merely mitigated their tax obligations. As Baragwanath J said in Miller v CIR; McDougall v CIR: What is legitimate ‘mitigation’(meaning avoidance) and what is illegitimate ‘avoidance’(meaning evasion) is in the end to be decided by the Commissioner, the Taxation Review Authority and ultimately the courts, as a matter of judgment. Please note in the above statement the words are precisely as stated in judgment. However there is a mix-up of words which have been clarified by the words in the brackets by me. Tax Mitigation (Avoidance by Planning) Taxpayers are entitled to mitigate their liability to tax and will not be vulnerable to the general anti-avoidance rules in a statute. A description of tax mitigation was given by Lord Templeman in CIR v Challenge Corporate Ltd: Income tax is mitigated by a taxpayer who reduces his income or incurs expenditure in circumstances which reduce his assessable income or entitle him to reduction in his tax liability.
Tax mitigation is, therefore, behavior which, without amounting to tax avoidance (by planning), serves to attract less liability than otherwise might have arisen. Tax Avoidance Tax evasion, as Lord Templeman has pointed out, is not mere mitigation. The term is described directly or indirectly by ï?~ Altering the incidence of any income tax ï?~ Relieving any person from liability to pay income tax ï?~ Avoiding, reducing or postponing any liability to income tax On an excessively literal interpretation, this approach could conceivably apply to mere mitigation, for example, to an individual’s decision not to work overtime, because the additional income would attract a higher rate of tax. However, a better way of approaching tax avoidance is to regard it as an arrangement that, unlike mitigation, yields results that Parliament did not intend.
In Challenge Corporation Ltd v CIR, Cooke J described the effect of the general anti-avoidance rules in these terms: [It] nullifies against the Commissioner for income tax purposes any arrangement to the extent that it has a purpose or effect of tax avoidance, unless that purpose or effect is merely incidental. Where an arrangement is void the Commissioner is given power to adjust the assessable income of any person affected by it, so as to counteract any tax advantage obtained by that person. Woodhouse J commented on the breadth of the general anti-avoidance rule in the Challenge Corporation case, noting that Parliament had taken: The deliberate decision that because the problem of definition in this elusive field cannot be met by expressly spelling out a series of detailed specifications in the statute itself, the interstices must be left for attention by the judges.
Tax Evasion Mitigation and avoidance are concepts concerned with whether or not a tax liability has arisen. With evasion, the starting point is always that a liability has arisen. The question is whether that liability has been illegitimately, even criminally been left unsatisfied. In CIR v Challenge Corporation Ltd, Lord Templeman said: Evasion occurs when the Commissioner is not informed of all the facts relevant to an assessment of tax. Innocent evasion may lead to a re-assessment. Fraudulent evasion may lead to a criminal prosecution as well as re-assessment.
The elements which can attract the criminal label to evasion were elaborated by Dickson J in Denver Chemical Manufacturing v Commissioner of Taxation (New South Wales): An intention to withhold information lest the Commissioner should consider the taxpayer liable to a greater extent than the taxpayer is prepared to concede, is conduct which if the result is to avoid tax would justify finding evasion. Not all evasion is fraudulent. It becomes fraudulent if it involves a deliberate attempt to cheat the revenue. On the other hand, evasion may exist, but may not be fraudulent, if it is the result of a genuine mistake. In order to prove the offence of evasion, the Commissioner must show intent to evade by the taxpayer. As with other offences, this intent may be inferred from the circumstances of the particular case. Tax avoidance and tax mitigation are mutually exclusive. Tax avoidance and tax evasion are not: They may both arise out of the same situation. For example, a taxpayer files a tax return based on the effectiveness of a transaction which is known to be void against the Commissioner as a tax avoidance arrangement.
A senior United Kingdom tax official recently referred to this issue: If an ‘avoidance’ scheme relies on misrepresentation, deception and concealment of the full facts, then avoidance is a misnomer; the scheme would be more accurately described as fraud, and would fall to be dealt with as such. Where fraud is involved, it cannot be re-characterized as avoidance by cloaking the behavior with artificial structures, contrived transactions and esoteric arguments as to how the tax law should be applied to the structures and transactions. Tax Avoidance in a Policy Framework We now turn from the existing legal framework in the context of income tax to a possible policy framework for considering issues relating to tax avoidance generally. The questions considered relevant to a policy analysis of tax avoidance are: What is tax avoidance? Under what conditions is tax avoidance possible? When is tax avoidance a ‘policy problem? What is a sensible policy response to tax avoidance?
What is the value of, and what are the limitations of, general anti-avoidance rules? The first two questions are discussed below What is Tax Avoidance? Finance literature may offer some guidance to what is meant by tax avoidance in its definition of ‘arbitrage’. Arbitrage is a means of profiting from a mismatch in prices. An example is finding and exploiting price differences between New Zealand and Australia in shares in the same listed company. A real value can be found in such arbitrage activity, since it spreads information about prices. Demand for the low-priced goods increases and demand for the high-priced goods decreases, ensuring that goods and resources are put to their best use. Tax arbitrage is, therefore, a form of tax planning. It is an activity directed towards the reduction of tax. It is this concept of tax arbitrage that seems to constitute generally accepted notions of what is tax avoidance. Activities such as giving money to charity or investing in tax-preferred sectors, would not fall into this definition of tax arbitrage, and thus would not be tax avoidance even if the action were motivated by tax considerations. It has been noted that financial arbitrage can have a useful economic function. The same may be true of tax arbitrage, presuming that differences in taxation are deliberate government policy furthering economic efficiency.
It is possible that tax arbitrage directs resources into activities with low tax rates, as intended by government policy. It is also likely to ensure that investors in tax-preferred areas are those who can benefit most from the tax concessions, namely, those facing the highest marginal tax rates. If government policy objectives are better achieved, tax arbitrage is in accordance with the government’s policy intent. Tax avoidance, then, can be viewed as a form of tax arbitrage that is contrary to legislative or policy intent. What Makes Tax Avoidance Possible? The basic ingredients of tax arbitrage are the notion of arbitrage, and the possibilities of profiting from differentials that the notion of arbitrage implies. This definition leads to the view that three conditions need to be present for tax avoidance to exist. A difference in the effective marginal tax rates on economic income is required. For arbitrage to exist, there must be a price differential and, in tax arbitrage, this is a tax differential. Such tax differences can arise because of a variable rate structure, such as a progressive rate scale, or rate differences applying to different taxpayers, such as tax-exempt bodies or tax loss companies.
Alternatively it can arise because the tax base is less than comprehensive, for example, because not all economic income is subject to income tax.
o An ability to exploit the difference in tax by converting high-tax activity into low-tax activity is required. If there are differences in tax rates, but no ability to move from high to low-tax, no arbitrage is possible.
o Even if these two conditions are met, this does not make tax arbitrage and avoidance possible. The tax system may mix high and low-rate taxpayers. The high-rate taxpayer may be able to divert income to a low-rate taxpayer or convert highly-taxed income into a lowly-taxed form. But this is pointless unless the high-rate taxpayer can be recompensed in a lowly-taxed form for diverting or converting his or her income into a low-tax category. The income must come back in a low-tax form. The benefit must also exceed the transaction costs. This is the third necessary condition for tax arbitrage.
o Since all tax systems have tax bases (The thing or amount to which a tax rate applies.
To collect income tax, for example, you need a meaningful definition of income. Definitions of the tax base can vary enormously, over time and among countries, especially when tax breaks are taken into account. As a result, a country with a comparatively high tax rate may not have a high tax burden (Total tax paid in a period as a proportion of total income in that period. It can refer to personal, corporate or national income. ) if it has a more narrowly defined tax base than other countries. In recent years, the political unpopularity of high tax rates has lead many governments to lower rates and at the same time broaden the tax base, often leaving the tax burden unchanged. )that are less than comprehensive because of the impossibility of defining and measuring all economic income, tax arbitrage and avoidance is inherent in tax systems. Examples of Tax Arbitrage/Avoidance The simplest form of arbitrage involves a family unit or a single taxpayer. If that family unit or taxpayer faces differences in tax rates (condition 1 above), and condition 2 above applies, then the third condition automatically holds.
This conclusion follows because people can always compensate themselves for converting or diverting income to a low tax rate. An example of such simple tax arbitrage involving a family unit is income splitting through, for example, the use of family trust. An example of simple tax arbitrage involving a single taxpayer is a straddle whereby a dealer in financial assets brings forward losses on, say shares, and defers gains while retaining an economic interest in the shares through use of options. Transfer pricing and thin capitalization practices through which non-residents minimize their tax liabilities are more sophisticated examples of the same principles. Multi-party arbitrage is more complex; the complexity is made necessary by the need to meet condition 3 above, that is, to ensure a net gain accrues to the high-rate taxpayer. In the simpler cases of multi-party income tax arbitrage, this process normally involves a tax-exempt (or tax-loss or tax-haven) entity and a taxpaying entity. Income is diverted to the tax-exempt entity and expenses are diverted to the taxpaying entity. Finally, the taxpaying entity is compensated for diverting income and assuming expenses by receiving non-taxable income or a non-taxable benefit, such as a capital gain.
Over the years many have indulged in numerous examples of such tax arbitrage using elements in the legislation at the time. Examples are finance leasing, non-recourse lending, tax-haven(a country or designated zone that has low or no taxes, or highly secretive banks and often a warm climate and sandy beaches, which make it attractive to foreigners bent on tax avoidance and evasion ) ‘investments’ and redeemable preference shares. Low-tax policies pursued by some countries in the hope of attracting international businesses and capital is called tax competition which can provide a rich ground for arbitrage. Economists usually favour competition in any form. But some say that tax competition is often a beggar-thy-neighbor policy, which can reduce another country’s tax base, or force it to change its mix of taxes, or stop it taxing in the way it would like.
Economists who favour tax competition often cite a 1956 article by Charles Tiebout (1924-68) entitled “A Pure Theory of Local Expenditures”. In it he argued that, faced with a choice of different combinations of tax and government services, taxpayers will choose to locate where they get closest to the mixture they want. Variations in tax rates among different countries are good, because they give taxpayers more choice and thus more chance of being satisfied. This also puts pressure on governments to be efficient. Thus measures to harmonize taxes are a bad idea. There is at least one big caveat to this theory. Tiebout assumed, crucially, that taxpayers are highly mobile and able to move to wherever their preferred combination of taxes and benefits is on offer.
Tax competition may make it harder to redistribute from rich to poor through the tax system by allowing the rich to move to where taxes are not redistributive. Tactics Used by Tax Evaders Moonlighting Tax evasion at its simplest level merely involves staying out of the tax system altogether. The Revenue deploys small teams of volunteer officers to carry out surveillance to track down moonlighters. Early success was followed up by the deployment of compliance officers in virtually every tax office. Revenue Investigation Officers routinely scan advertisements in local newspapers or shop windows and even before the advent of the modern personal computer they frequently had access to reverse telephone directories to track down moonlighters from bare telephone number details. They also study bank and other financial institutions deposit and loans databases, customs records, and star class hotel bookings for private functions and ceremonies to identify rich individuals who maybe evading taxes.
Non Extractive Fraud Alternatively it can arise because the tax base is less than comprehensive, for example, because not all economic income is subject to income tax. ï?~ An ability to exploit the difference in tax by converting high-tax activity into low-tax activity is required. If there are differences in tax rates, but no ability to move from high to low-tax, no arbitrage is possible. ï?~ Even if these two conditions are met, this does not make tax arbitrage and avoidance possible. The tax system may mix high and low-rate taxpayers. The high-rate taxpayer may be able to divert income to a low-rate taxpayer or convert highly-taxed income into a lowly-taxed form. But this is pointless unless the high-rate taxpayer can be recompensed in a lowly-taxed form for diverting or converting his or her income into a low-tax category. The income must come back in a low-tax form. The benefit must also exceed the transaction costs. This is the third necessary condition for tax arbitrage. Since all tax systems have bases that are less than comprehensive because of the impossibility of defining and measuring all economic income, tax arbitrage and avoidance is inherent in tax systems. This involves profit switches or timing differences, for example:
o Post dating Receipts
o Ante dating Expenditure
o Hidden Reserves
o Incorrect accounting of transactions such as showing an income as a payable.
o Stock manipulation Perhaps the most common place method seen in practice is the manipulation of stock to produce the desired “profit”.
It is not unknown for the evaders’ Accountant to be involved – putting at risk the livelihood and, if the amount involved is significant, personal liberty! The most blatant case of this kind is where the Accountant virtually treated this as year end tax planning. Based upon the formal disclosures made by the evader under the Hansard procedure to the Inland Revenue (in which he implicated the Accountant and in connection with an account in a false name also his Bank Manager), the following scene can be recreated: “Studying the draft accounts the Accountant did a quick calculation to work out what range of figures could be used for closing stock in hand without giving rise to suspicion. He then apparently discussed with the client the impact on net profit of reducing Closing Stock.
Arrangements were then made for the audit to take place and in the meantime some stock was moved off site! “The Accountant and Bank Manager who assisted the evader are both guilty of conspiracy to defraud – it matters not that they made no financial gain themselves. Extractive Fraud This might take the form of Suppressed receipts or inflated outgoings: Suppressed Receipts Typically these involve defected mainstream takings and often an undisclosed bank account. However the more resourceful evader may take advantage of special arrangements or unexpected receipts: Where the proprietor or director personally deals with some customers it may be possible for cheques to be made out in a manner which facilitates diversion. Alternatively cheque substitution may be used, such that the otherwise “off record sale” cheque is banked and an equivalent amount of “on record cash” is extracted.
It is not unknown for late cash payment of credit sales to bypass the bookkeeping system with the debt subsequently being written off as bad. Unexpected receipts always present a good opportunity for deflection. For example:
1. Scrap sales
2. Insurance or bad debt recoveries
3. Refunds, rebates or discounts
4. Returned goods sold for cash, disposal of fully written down assets and windfalls in general.
The evader may take advantage of a new business opportunity, which remains hidden, and off record. Examples of this seen in practice include:
1. the dentist with three practices of which only two were discloses
2. the off record sale of hitherto obsolete car parts to the burgeoning classic car market Inflated Purchases & Expenses Where the ability to deflect receipts is too difficult the evader might draw cash from the business bank account and disguise such withdrawals as some form of legitimate business expense. In practice this often involves the use of “ghost” employees or fictitious outgoings to cover such extractions. Fictitious outgoings have to employ the use of false invoices. These might take the form of altered invoices, photocopied or even scanned “blanked” versions of genuine invoices, completely bogus invoices or even blank invoices supplied by an associate.
Another approach seen in practice involved the use of a seemingly unconnected off shore company to raise invoices for fictitious services. To hide the true ownership of the off shore company the evader uses a “black hole” trust to hold the shares. Essentially this involved a compliant non-resident trustee and “dummy” settler – the trustee providing “stooge” directors as part of the arrangements.
Employment Tax Evasion Schemes Employment tax evasion schemes can take a variety of forms. Some of the more prevalent methods of evasion include pyramiding, employee leasing, paying employees in cash, filing false payroll tax returns or failing to file payroll tax returns. Pyramiding “Pyramiding” of employment taxes is a fraudulent practice where a business withholds taxes from its employees but intentionally fails to remit them to the relevant departments. Businesses involved in pyramiding frequently file for bankruptcy to discharge the liabilities accrued and then start a new business under a different name and begin a new scheme. Employment Leasing Employee leasing is another legal business practice, which is sometimes subject to abuse.
Employee leasing is the practice of contracting with outside businesses to handle all administrative, personnel, and payroll concerns for employees. In some instances, employee-leasing companies fail to pay over to the authorities any portion of the collected employment taxes. These taxes are often spent by the owners on business or personal expenses. Often the company dissolves, leaving millions in employment taxes unpaid. Paying Employees in Cash Paying employees in whole or partially in cash is a common method of evading income and employment taxes resulting in lost tax revenue to the government and the loss or reduction of future social benefits. Filing False Payroll Tax Returns or Failing to File Payroll Tax Returns Preparing false payroll tax returns understating the amount of wages on which taxes are owed, or failing to file employment tax returns are methods commonly used to evade employment taxes. Payments of Benefits These include free benefits such as personal entertainment, excessive allowances for foreign travel, provision of educational schemes (foreign education) to only preferred employees, car and driver paid by company etc are simple examples.
Conclusion
I hope that I have made clear the difference between doing things right and legitimately and in a fraudulent manner. Whether you are a taxpayer or a consultant it is important to make sure that you understand the nuances of good tax planning. Whilst it is understood that tax planning is becoming more difficult and there is only a thin line between what is right and wrong it obviously requires the expert to do the needful. However be careful not to be tricked by those who claim to be experts in tax planning when they are mere computational experts.
Attaching Wood To Concrete
A very important tip is to use the right tool for each method. When you’re dealing with concrete and masonry, you’re obviously dealing with extremely hard material. Woodworking hammers are too light and steel drill bits too soft. The concrete is also brittle. Hard sharp chips are likely to fly out as you work on it, so always wear safety goggles to protect your eyes.
Nails. Nailing wood directly to concrete is probably the simplest, quickest and cheapest method. Unfortunately, once driven, these nails may jar loose from a few hammer blows to the side of the board. So, they are better for temporary fastening.
You’ll usually find two types of special nails at the hardware store, cut nails and hardened concrete nails. Drive nails with a 2- to 4-lb. hammer. Actually, it’s very hard to drive nails into cured (hardened) concrete, even with a 4-lb. hammer. They work best in concrete that’s only cured for a few days.
Nails can be quite effective in mortar joints, however. Mortar is softer than either the concrete block or brick, and it holds nails fairly well. For best results, drive them right along the joint edge. And here’s a professional tip: for improved holding power, run a bead of glue along the backside of your wood before nailing it up.
Predrilled Fasteners. There is a family of fasteners that can be driven into a predrilled hole. These not only fasten wood to concrete, but will fasten just about anything else to concrete as well.
They install easily, simply drill through the wood and into the concrete and drive the fastener.
Drilling the hole is the only difficult part. Use a carbide tip bit. Because these holes are relatively small, your standard 1/4-inch or 3/8 inch power drill can do an adequate job, although each hole may take several minutes to bore. A hammer drill, however, will drill your hole in a matter of seconds. A hammer drill is expensive, but they can be rented. If you have a lot of holes to drill, they’ll save a lot of time.
It’s a good idea to glue your wood to the concrete or masonry with this system as well, especially when using screws. Once screws are jarred loose, they may not retighten.
Expansion Fasteners. These fasteners are simple, effective and can carry a heavy load. They may be retightened should they be jarred loose.
Because they require a larger hole, you really need a hammer drill to bore the concrete. If you can’t buy, borrow or rent one, try boring a 1/8 inch hole first with a carbide bit. Then use progressively larger carbide bits until you reach the proper size.
Buy these fasteners long enough to wedge into the concrete as deep as the wood is thick. Drill your hole an extra 1/4 inch deep, since the bolt draws back slightly when tightened.
Power Fasteners. These are extremely fast, powerful and dangerous. They are primarily professional tools which any untrained homeowner should steer clear of until they fully understanding the safety precautions. With power fasteners you can quickly nail into just about any concrete or masonry surface. Both the air and the power-actuated systems drive hardened nails through the wood and solidly into the concrete in one shot. Flying metal, wood or concrete are certain hazards, so eye protection is essential.
Glue. Over the past ten years construction adhesives have improved and become more specialized. You can securely glue just about anything to a wall now. Since glued wood must be held tightly in place until the glue sets, it’s handy to use an adhesive with another fastening system for mutual reinforcement; the glue dampens the vibration and jarring that may weaken the fasteners, and the fasteners hold the wood tightly until the glue sets.
Proper preparation ensures a good glue bond. Be sure the wood and the concrete surfaces are clean and dry. Loose paint, surface chalking or moisture will cause the bond to release. When working with a very rough surface, apply a generous bead to bridge the wider gaps between the wood and concrete.
Hair Salon Advertisements
What’s The Message?
One of the first things that any hair salon advert should do is convey some message. For example, if you are planning to run a special to increase customer counts by offering 25 percent off perms, then this is the message that you want the advertisement to convey. You do not always have to offer a discount price, though, to have effective hair salon adverts. For example, perhaps you would like to inform the public of a new service you are offering. That message should be clearly defined in your advertisement.
Who Are You?
The next important thing that you hair salon adverts need to do is to provide information about your company. A good way to do this is with a unique company logo. The benefit of having a logo is that you gain company recognition for your business. When you think of large companies such as Nike or Disney, you likely think of that unique check mark or the Disney castle. When your business has a good logo, it becomes fresh in the mind of clients when they think of having their hair done. You may also want your hair salon adverts to show off your expertise. For example, many advertisements will say “In business since 1982″ or something similar. This shows experience in a simple effective way. You can convey these messages of who you are in any advertisement that you display.
Taking Action
Perhaps one of the best tools that you will use in your hair salon adverts is a tool that causes them to take action. For example, if you are having a discount sale on hair care products you sell in your salon, a simple way to motivate the client to come in is a sale end date. ”Hurry, while supplies last” also works well for many sales. Taking action does not only have to do with a sale though. Provide the client with a simply way to get in touch with you, through a website address that is catchy or through an easy to remember phone number. This opens the door for opportunities.
Hair salon adverts can be complex to design on your own. When starting out, you may be tempted to create and use these on your own. While that may save you money, it may cost you more in the long run when you do not bring in the draw of customers that you would like to. Determine if hiring a professional to design and market your hair salon adverts is a better choice.
By Greg Milner
FREE Salon & Spa marketing DVD – watch this DVD and discover how to cram your salon or spa with clients eager to give you their cash.
Proper Swimming Pool Temperature

What is an ideal swimming pool temperature? This is a difficult question to answer because it varies based on individual swimmers preferences. Based on recommended heater temperatures and settings from virtually all manufactures, the ideal range for both indoor and outdoor pools is anywhere from 75 degrees to 85 degrees Fahrenheit. This figure should not be thought of as final as temperature and comfort does differ from person to person and environment to environment, but it a good goal to reach.
If you have a backyard swimming pool without a heater, looking for an ideal temperature is a difficult task. The temperature will gradually increase as the season changes and as the pool heats up, but the initial temperature in the early parts of the swimming season will be quite cold – usually well less than 70 degrees Fahrenheit. Even though there is no proper pool temperature, water temperature less than 65 degrees Fahrenheit are unpleasant even for the most adventurous swimmers. On the other side, if you do have an outdoor pool with a heater, set it at something that is comfortable to your swimmers and your activity level. For instance, cooler water is more ideal for exercising where warmer water is better for a lounge / beach atmosphere. But, keep in mind that turning up your heater too much can lead to unexpected drama.
When you increase the temperature of your water, it can have an effect on pool maintenance. With higher temperature comes more water evaporation. This means you will need to be more diligent about filling up your pool to keep the water in your skimmers. Higher water temperatures also mean a faster buildup of dissolved solids. This is basically the “bad stuff” that the chlorine attacks in water. Higher pool water temperatures will also burn off your chlorine and pool sanitizing agents much more quickly. Algae also love the hot water so they will grow faster and force more serious and diligent maintenance such as vacuuming, squeeging, and cleanup.
Even if you don’t have a heater to maintain your temperature, the same concerns of a warmer pool will eventually plague your pool in peak summer heat environments. Keep an eye out for seasonal changes and how they will affect your water chemistry. The most important chemical water reading in during hot and cold times will be your total alkalinity. When the weather is cooler, your total alkalinity should be increased. In warmer weather, your total alkalinity should be decreased with a muriatic acid to keep the saturation index fairly constant.
There is no ideal swimming pool water temperature but you should adjust your temperature based on your individual preference. Also, keep in mind the added responsibilities that come with maintaining a warmer pool. Watch out for seasonal changes and note how they affect your water chemistry. Both cold and warm temperatures have an effect on pool chemistry and maintenance routines.
How to Stop Territorial Marking – 10 Useful Tips
Territorial marking comes in many forms. A dog may start barking when strangers come near their predetermined space. For cats, marking their territory is somewhat different. Cats will rub their body across an object, such as a new chair or a pair of shoes. In most cases, both cats and dogs mark their territory with urine, but in severe cases, a cat or dog may mark by defecating in their territory.
Often a male dog will mark his territory in your house or even worse when you go visiting at someone else’s house. This can be quite embarrassing to say the least. Simply put, urine marking is NOT a house breaking issue, it is a territorial behavior. Take notice how many times your dog lifts his leg during your routine walk. This is your dogs way of saying “this is my territory, I own it”.
Understanding WHY our pets have a need to mark their territory is our first challenge. The next step is to try and change this learned behavior. Here are a few reasons WHY they mark.
WHY:
1. If your pet sees another cat or dog or another animal, they may mark or re-mark their territory. They are setting boundaries to prevent a potential fight.
2. New objects, new people, new surroundings, or new smells may cause your cat or dog to claim ownership of these new things or people.
3. Conflicts with other pets in your household. Instability in the Pack hierarchy may cause a dog or cat to try and establish their dominance. The bullied pet will be the one who will want to mark their territory.
4. Not cleaning previously soiled areas properly. Pheromones must be eliminated.
What can we do to get rid of this unwanted behavior? If you follow these simple useful tips, territorial marking should be a thing of the past.
USEFUL TIPS:
1. Neuter your dog or cat as soon as possible. It will be hard to break this habit if your dog or cat has been urine marking for awhile.
2. Restrict your dog from looking out windows and doors.
3. For cats: keep them indoors.
4. Thoroughly clean previously marked areas. You should have a cleaner that gets rid of stain, smell and Pheromone. There are a few good products on the market that will get rid of all three.
5. Keep new articles out of reach of your dog or cat, especially if family/friends have a new pair of shoes or pocket book.
6. Don’t let your dog mark on every tree, bush, fire hydrant, post or other vertical objects while out on a walk.
7. If you have a new person in your house, such as a new baby, spouse, or roommate, make sure you introduce this new person to your dog or cat. Have them feed and/or play with your pets.
8. When possible, watch your cat or dog to see if he looks like he is about to remark a previous spot. If you see this, use a squirt bottle with water in it or make a loud sounding noise. Clap, use a whistle or air horn. This will distract them from concentrating on the bad habit.
9. Use a male Belly Band on your dog. This product will deter them from attempting to mark their territory because dogs hate feeling wet around their private parts.
10. You must show You are the Pack Leader in your home and resolve conflicts with other household pets.
Keep in mind, territorial marking is a learned behavior. Changing your pet’s behavior takes time, patience and consistency. By using some or all of the above useful tips, you should be successful at eliminating territorial marking. However, if your dog or cat continues to mark its territory, you should have your veterinarian assess your pet to see if it is a medical issue rather than territorial marking.